March 17, 2011 Leave a comment

It finally arrived, Olivier Blanchard’s book called Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. I am truly humbled and honored, I was not expecting to find my name in the book, thank you with all the appreciation I can muster.

I have never met Olivier, but I have had an online relationship with him for over 3 years, and I can tell you he knows what he is talking about. He is firm in his stand and he has always taken the time to try and explain why he takes the stand he does, a man on a mission, a man with Integrity, which you will read in his book.

Now, for some reason the world has missed a simple observation, Social Media (conversations)is not new, its just gone digital. What has been overlooked, is how to accurately translate these conversations into revenue, how these conversations become conversions, how they actually bring about a result worth measuring. No Olivier is not the only one to see that conversations can have a Return On Investment (ROI), he is however, the only one to date that can articulate it with clarity and passion. And now with this book, he is working with you side-by-side.

What caught my eye upon cracking the cover, is how Olivier walks you from beginning to end, from what a Social Media Program IS, what you need to think about, to what it should look like,and what you should get from such a program. It’s the first Social Media University TextBook in my humble opinion.

Right from the beginning you’ll read how to create a social company, all the way to analysis and reporting of your social media program.

This book is easy to read and yet it is serious heavy lifting at times, but if you take the time and follow Olivier’s thinking, the confusion simply goes away. If you do the work, you will have a solid foundation of how to not only leverage Social Media networks, you’ll know how to participate in them, how to plug Social Media into your business, how to listen, how to monitor. and as he says, ” Listening Before Talking”. You learn more from this book than sitting at your computer trying to figure it out. Olivier is your Social Media ROI Mentor, all for the price of a book.

One of my favorite chapters is, The Eleven Key Best Practices for Social Media Program Management.

I highly recommend reading this book many times, not just once, it is packed with so much, one reading would merely set you up to fail. You have in your hands a text book if you study it, you will increase your odds of success in all social networks. A MUST have on your book shelf. This book will protect you from those who consider themselves Social Media GURU’s, the so called Social Media Expert.

This book will play a huge role in my work, how I see the future of business, how this fits an open and free business model, and how an ROI can be achieved. I look forward to implementing many of the steps in this book, and you will too, it’s the best investment you’ll make for the future of your business.

Make sure you connect with Olivier on his blog and follow him on Twitter: @thebrandbuilder

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The New Technology – The End of Mankind

December 8, 2008 Leave a comment

The New Technology – The End of Mankind

It doesn’t matter what you believe or what you think you know, what matters is that you become aware. God created us to be relational beings in his image, not machines to live in seclusion separated from each other and him. He gave us the opportunity to have a relationship with him, which is at the very heart of the matter. He also provided a way for us to have awareness, being aware allows you to make sound decisions and sometimes we misunderstand what we are aware of and make not so sound decisions.

I’ve been writing and researching this thing called The New Technology and have become increasingly uncomfortable with it each and every day I learn more about it. You can call it fear mongering if you want to but I prefer to think of it as making you aware of the truth and where you should look for it.

If the exponential growth of technology is to continue as it is we will have to find a way to think exponentially, not continue in our linear fashion. Information Technology is growing at 2, 4, 8, 16 and 30 steps at a time and before you know it you are at a billion times. Our brains are doubling in knowledge every year, I’ll bet that’s news to you.

Have you ever thought about these futuristic movies and wondered could it ever happen? Well I have and its already happening and we never hear about it. Ok, we hear about some of the advances being made on CNN but the crux of the problem is figuring out how to control and monetize it. Net Neutrality is only one small problem compared to where technology is taking us.

You’ve heard about Nano-Technology in very small doses via the news and the progress the scientists at major Universities are making. This progress will intrude on you in ways you can’t possibly imagine and you may not know you have been subjected to it. It will be sold in such a way that it’s the best thing for you to stay healthier and live longer. But is it the best thing for you? And at what point will we not be human?

In my eBook I share some of the things you rarely hear about and some things you may already know, what happened to us when technology really began to evolve and where are we headed. Just what happened and how will technology change beyond our wildest imagination. And I am only scratching the surface, there is so much out there I can only hope to share a small snippet of my findings.

I ask myself regularly, is this what God had in mind for us? Or is this just the beginning of something far greater?

To get my e-book point your browser to: http://blog.owengreaves.com and click on the Product TAB.

And begin your journey of learning more about:

The New Technology – The End of Mankind

Many Blessings,

Owen Greaves

P.S.

  If you have challenges getting my eBook let me know.

Categories: Technology